Growth consulting for B2B & B2B2C
From product to predictable revenue
I help founders and business leaders build a clear, humane and scalable route from product to predictable revenue — by aligning market fit, brand, ABM and operations, then adding automation and AI only where it truly matters.
Who I work with & what we fix
I work with founders, CEOs and commercial leaders of mid-size and growth-stage B2B and B2B2C companies — SaaS, services, e-commerce, retail media — who need clarity, structure and momentum in their go-to-market.
I also work with funded startups looking for focus and direction on where to invest their growth efforts, and with selected B2C businesses facing similar complexity — multi-touch journeys, positioning gaps and the need for smarter automation.
The Framework
THE FIT METHOD™
A practical framework that connects all the pieces of your go-to-market into one coherent system — from market fit to automation.
Market Fit
ICP clarity, value proposition, positioning — the foundation everything else builds on.
Brand Fit
Brand architecture and messaging that resonate with your specific audience, not generic promises.
Meaning & CX
A coherent customer experience and brand meaning that drive loyalty and reduce churn.
Team & Ops
Aligned teams, clear processes and responsibilities — strategy means nothing without execution.
AI & Automation
Introduced as an evolution layer — only where it clearly multiplies impact, never as a buzzword.
We always start with solid foundations (1–4) and add AI & automation (5) where it genuinely helps.
"My method helps uncover real market and brand fit through strategy, automation and systematic hypothesis testing."
— Natalia Rodina
Services
Consulting & advisory
Two directions of work — each focused on outcomes, not deliverable lists. Available for B2B and B2B2C companies, funded startups seeking growth clarity, and complex B2C models with similar scaling challenges.
Find your market & grow
Who to sell to, what to sell and through which channels — from diagnostic to go-to-market.
Market Fit Audit
A focused diagnostic of your current market and brand fit: ICP clarity, value proposition, messaging, ABM approach and key bottlenecks along the funnel.
Outcome
A concise Fit-Gap map with 3–5 priority moves for the next 90 days.
Scope and fee — defined after briefing
Market Fit Strategy Sprint
A 4–6 week collaborative sprint to design or refresh your go-to-market and ABM strategy across B2B/B2B2C: from ICP and offers to channels, content and sales enablement.
Outcome
A practical 90–180-day strategy with roadmap, responsibilities and first experiments.
Scope and fee — defined after briefing
Market Fit Growth Advisory
Ongoing strategic advisory (usually 3–6 months) to implement the strategy, align teams, refine messaging and systematically test hypotheses until growth compounds.
Outcome
Up to one deep-dive day or several shorter sessions per month, plus async feedback and review. Limited number of clients to keep depth and quality.
Scope and fee — defined after briefing
Automation & AI for a specific job
Removing process bottlenecks — from process diagnostics to implementation with measurable impact.
AI & Automation Implementation
Consulting with hands-on implementation for a specific task: we map your processes as they are, capture the "before" numbers, design a solution with KPIs and stack, implement it, train the team and support the result. AI only where it truly helps — often smart automation does the job.
Outcome
A working solution and measurable before/after impact: time, errors, conversion, money. Then — ongoing support and evolution of the system.
Scope and fee — defined after briefing
Proven Results
Selected case studies
Real outcomes from 21 years of building brands and growing revenue across industries and geographies.
Vice President of Commerce Media · AdTech / Retail Media
Marketing Director · Perenio Global
Marketing Director · Prestigio
Marketing Director · Prestigio
Head of Defi’le Retail Chain · Wild Orchid
Head of Smart Electronics Business Unit · Irson
End-to-end
The full route, not isolated fragments
I don't just work on "branding" or "marketing strategy" in isolation. My approach covers the entire route from product to revenue — because growth breaks down when pieces don't connect.
Brand architecture and positioning live inside the process, not above it. And I bring real operational experience: I've led full business units with P&L responsibility, international product lines and cross-functional teams — not only marketing departments.
About
Natalia Rodina
21 years in business, 17 of them in leadership roles: CMO, VP, head of international business units across B2B, B2C and B2B2C — from startups to established companies.
Track record in building and scaling smart home brands, SaaS retail media platforms and international product lines. Deep expertise in strategic marketing, ABM, go-to-market design and cross-functional team leadership.
I've led full business units with P&L responsibility, built teams from scratch and taken products from concept to market across multiple countries.
I'm actively upgrading my tech stack in AI and automation — from workflow orchestration to modern data-driven marketing tools. But I never add AI just for buzz. We start with solid processes and use automation where it clearly multiplies impact.
Ideas & Notes
Brand Architect Hub
Short thoughts, frameworks and observations about market fit, ABM, automation and leadership. A space for honest thinking — no fluff.
Contact
Let's talk
I work deeply with a small number of clients at a time — typically up to one "full" client day per week, or several shorter sessions, plus 12–15 hours of focused async work per client per month.
If what you've read resonates, I'd love to hear about your situation. Let's start with a short conversation.